Longer lasting *censored*

On 7 July this year I brought you this billboard (left), many of which had appeared all over Sydney. It advertises a product designed to make male erections last longer.

Between then and now a group of complainants have been successful in having a ruling made by the Advertising Standards Bureau that they be removed. People complained on the grounds that they "sexualise children" and are "too confronting".

The offending word was "SEX" so the company ran a competition to see what could replace the offending word. Here's their answer.